Google’s conversion tracking: what is it and why should you care?

Google’s conversion tracking is an essential tool that helps you figure out what’s working and what’s not working on your website, allowing you to make more informed decisions about which type of advertising campaigns to pursue, what content will be most effective, and how to tweak your landing pages to improve conversion rates. To make sure that you don’t miss out on any conversions (and therefore any potential income), it’s important to use this tool properly so that Google tracks your visitors properly. 

If you’ve ever used Google Analytics to track your website, you’re probably familiar with the concept of conversion tracking (also called e-commerce conversion tracking). If you haven’t used Google Analytics, read on this guide will cover the basic concept of conversion tracking and provide some tips on how to use it effectively. Let’s get started!

What is conversion tracking?

Google Adwords tracks conversions by assigning a value to each action taken by a visitor after they click on your ad. This can be anything from signing up for your email list, downloading an e-book, making a purchase, or any other action that you think might be valuable. There are two ways to track conversions with Google Adwords: through goal conversion tracking or event tracking. 

Goal conversion tracking lets you set the desired outcome of a visit to your site (such as filling out an order form) as a conversion goal. If this happens, AdWords will automatically measure how many people have completed this task. 

Event tracking is done in conjunction with your analytics package and allows you to assign values to specific actions on your site. For example, if you want to know how many people clicked on a particular button or link, then assigned a value of 10 when someone does this. 

Once again, once you’ve configured your conversion settings and chosen which events manager are important to you, Adwords will do the work behind the scenes.

Why should you care about conversion tracking?

Conversion tracking is a way for marketers to measure the success of digital marketing campaigns. It allows businesses to see which channels are most effective, identifies areas for improvement, and increase ROI by understanding how much revenue was generated from a particular campaign. 

This information also helps with estimating budgets because it provides insight into which platforms will provide the best return on investment. A Google Adwords manager can set up conversion tracking in AdWords within minutes, or they can call a Google Adwords specialist who can do this process remotely. 

Why should you use Google conversion tracking? 

Conversion Tracking helps small business owners understand their online advertising performance. By using a tool like Google Analytics, they can not only track conversions on their website but they can also monitor how customers find them through other search engines like Bing or Yahoo. By using conversion tracking, they’ll be able to better allocate resources to where they’ll generate the most revenue.

How does conversion tracking work?

Conversion Tracking allows advertisers to see if a Google AdWords ad led to the desired action, such as signing up for an email list or purchasing a product. It also provides data about which ads are clicked on, where the clicks happened, how many times an ad was shown, and other information. One of the most important aspects of conversion tracking is that it can be set to track conversions that happen offline. 

Advertisers with brick-and-mortar businesses can use Google My Business (also known as Google Business Profile) listings with location extensions enabled to track conversions from visits in-store or online. The types of conversions tracked will vary based on the type of business and its marketing goals. For example, for restaurants, conversion tracking might measure reservations made through the apps or orders placed through Zomato, and Swiggy.

How to set up conversion tracking in Google Analytics?

Setting up your Google Analytics for conversion tracking takes about five minutes with the help of this tutorial. 

1) Log into your Analytics account 

2) Click on Admin (upper right-hand corner), then select View Settings 

3) Select Conversions from the list 

4) Click Go to Conversions Setup 

5) Enable Conversion Tracking 

6) Select a Goal Conversion 

7) Enter a Goal Value 

8) Save Changes 

9) Congratulations! 

You now have conversion tracking enabled in your analytics account. Make sure that all links to the page or form you want to be tracked are tagged with utm_conversion, utm_medium, and utm_campaign so that google knows where they came from. Use both utm_conversion and utm_medium as these two fields work together to let google know which conversion goal you’re using. The campaign part can be any campaign name that makes sense for your business- just make sure it’s unique enough so there are no overlaps between campaigns.

How to use conversion data to improve your marketing?

Conversion data can help you improve your marketing by giving you information about how people are interacting with your ads. For example, if people are clicking on your ad but not converting to the desired action (buying a product, signing up for a mailing list), then perhaps the ad needs to be more targeted to meet their interest or offer an incentive to take that desired action. You may also want to experiment with different keywords. 

In other words, conversion data helps provide insight into what’s working and what isn’t so you can make smarter decisions about how to reach your target audience most effectively. It’s important to remember that sometimes conversion rates are lower than expected because the customer might need some additional convincing before making a purchase or opting into a newsletter. If this sounds like you, don’t give up just yet! These tips will help get you back on track when they’re followed closely. 

Conclusion:

Conversion tracking lets you see how many visitors click your ads and then make a purchase on your site. You’ll create conversion tracking tags in Google Ads, place them on your site, and then add them to the destination URLs of your AdWords ad campaigns. In this guide, here we have covered this topic in detail. So, read it carefully!

Source: How to set up conversion tracking in Google Analytics?

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