Google’s conversion tracking: what is it and why should you care?
Google’s conversion tracking is an essential tool that helps you figure out what’s working and what’s not working on your website, allowing you to make more informed decisions about which type of advertising campaigns to pursue, what content will be most effective, and how to tweak your landing pages to improve conversion rates. To make sure that you don’t miss out on any conversions (and therefore any potential income), it’s important to use this tool properly so that Google tracks your visitors properly. If you’ve ever used Google Analytics to track your website, you’re probably familiar with the concept of conversion tracking (also called e-commerce conversion tracking). If you haven’t used Google Analytics, read on this guide will cover the basic concept of conversion tracking and provide some tips on how to use it effectively. Let’s get started! What is conversion tracking? Google Adwords tracks conversions by assigning a value to each action taken by a visitor after they c